+27 83 462 5713

optimising nutrition through quality care and committment

optimising nutrition through quality care and committment

OUR HUMBLE BEGINNINGS

Starting from a small farm filled with a passion for horses, we faced a crucial challenge: securing consistent, high-quality feed.

 

The inconsistency of feed products for thoroughbred horses often leads to colic, a painful and costly digestive disorder. Determined to overcome this issue, we embarked on a journey of self-sufficiency by planting a five-hectare plot of Eragrostis grass in 2017. The results spoke for themselves, with improved horse health and increased interest from horse owners seeking consistent, quality feed.

 

Farming has always been in our family bloodline and within a couple years of starting to grow the different grass feeds, we have been blessed and our grass-growing operation has since flourished, now spanning hundreds of hectares, and our success has been driven by word-of-mouth referrals. Our humble beginnings have blossomed into a thriving business that provides a solution to the prevalent challenge of inconsistent feed quality and its consequences.

 

Our farming operations range from the production of round roles to square bales, from dry land farming to farming with irrigation pivots to also producing our own Lucerne Chaff and Pellets. 

WHO WE ARE

Our purpose states why we exist,  our vision encapsulates our aspiration for the future and our mission outlines our focus to achieve our vision.

OUR PURPOSE

To provide the highest quality agri-products in a reliable, cost-effective and sustainable manner.

OUR VISION

To be the supplier of choice for the best quality agri-products and services.

OUR MISSION

To produce and supply sufficient and A-grade agri-products, at the right price providing the best care and nutrition for your animals in the most environmentally and economically sustainable manner possible, providing our customers the utmost assurance and peace of mind.

WHO WE ARE

Our purpose states why we exist,  our vision encapsulates our aspiration for the future and our mission outlines our focus to achieve our vision.

OUR PURPOSE

To provide the highest quality agri-products in a reliable, cost-effective and sustainable manner.

OUR VISION

To be the supplier of choice for the best quality agri-products and services.

OUR MISSION

To produce and supply sufficient and A-grade agri-products, at the right price providing the best care and nutrition for your animals in the most environmentally and economically sustainable manner possible, providing our customers the utmost assurance and peace of mind.

OUR CORE VALUES

Our values guide our behaviour and are key to achieving our purpose.

Honesty

We commit to be honest and upfront about what we can and cannot deliver.

Quality

We will not compromise on quality and ensure that all our products adhere to the highest quality standards to maintain and improve the health and condition of your animals.

Accountability

We take full ownership and accountability to keep our promise to our customers.

OUR CORE VALUES

Our values guide our behaviour and are key to achieving our purpose.

Honesty

We commit to be honest and upfront about what we can and cannot deliver.

Quality

We will not compromise on quality and ensure that all our products adhere to the highest quality standards to maintain and improve the health and condition of your animals.

Accountability

We take full ownership and accountability to keep our promise to our customers.

what differentiates us

We take pride in our fully owned process that covers the entire value chain. This allows us to ensure that every aspect of our production is of the highest quality. From planting to processing, we take care of every step in-house. We make sure to fertilize our crops properly and weed regularly to maintain optimal growth. We also produce our own feed and immediately store our bales in a ventilated, cool environment to ensure a fresh product. To maintain this high quality, we make the necessary investments and continuously strive to improve. Our customers can trust that they are getting an A-grade quality product every time they purchase from us.

what differentiates us

We take pride in our fully owned process that covers the entire value chain. This allows us to ensure that every aspect of our production is of the highest quality. From planting to processing, we take care of every step in-house. We make sure to fertilize our crops properly and weed regularly to maintain optimal growth. We also produce our own feed and immediately store our bales in a ventilated, cool environment to ensure a fresh product. To maintain this high quality, we make the necessary investments and continuously strive to improve. Our customers can trust that they are getting an A-grade quality product every time they purchase from us.

Soil quality and elimination of weeds

Storage of bales

Soil quality and elimination of weeds

Storage of bales

Providing premium quality nutrition for your livestock is an investment, not an expense – Craig Kidson

Providing premium quality nutrition for your livestock is an investment, not an expense – Craig Kidson

Get In touch

We would love to hear from you. Contact us for our quality products and professional services or submit your questions. We commit to responding to you in a swift and timeous manner.

+27 83 462 5713

sales@alff.co.za

100 Wilge Road, Hartzenbergfontein, Midvaal

Get In touch

We would love to hear from you. Contact us for our quality products and professional services or submit your questions. We commit to responding to you in a swift and timeous manner.

+27 83 462 5713

sales@alff.co.za

100 Wilge Road, Hartzenbergfontein, Midvaal